The five-hundred acre CostaBaja Resort & Marina is being developed by Parque Reforma, one of Mexico’s leading construction and development firms. Since 1979, Parque Reforma has been renowned for the development of premier residential, resort and business centers throughout Mexico. Epic Point / Synergy is the agency brought on to take the devolpment to market.

Situation
Costa Baja was is need to identify and position themselves to the North American market in order to sell exclusive properties. A complete community development plan was initiated and Epic Point / Synergy was brought on to handle all aspects of the identity and marketing communications plan.

Result
A complete brand strategy was developed with all communications aspects planned and delivered by Epic / Synergy. We developed a measurable, all encompasing communications plan and media strategy that yielded results in excess of 10 million in sales and counting for phase 1. Epic / Synergy is continuallyo expanding the engagement and continually bringing marketing results.