Sega has always been a pioneer and will continue to provide the most advanced and compelling products to consumers. No other company has had more "firsts" in the $8 billion video game market than Sega.

Situation
SEGA was going through a tough time trying to find a identity for themselves within the marketplace. The video game consol industry has seen fierce competition and SEGA had a strategic mission to re-position and identify themselves as a premier game developer.

Result
Synergy / Epic Point was brought in to deliver on multiple deliverables including an annual report that was designed to reposition themselves to shareholders and other company stakeholders. The new identity was a success and SEGA continues to use aspects of the concepts throughout their company.