design
 
  phase 2 | concept phase

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Well planned brand and communications strategies, audience factors, message themes and focused objectives produce result-driven designs. We're a Vancouver graphic design company that offers result driven products through market planning and in-house production capabilities.

The Creative Brief - A first step to success
Unlike other Vancouver graphic design company's and freelance designers, we start every project from a marketing perspective. We then conceptualize the solution using a Creative Brief - derived as a result of this first market discovering and strategizing step.
Each future deliverable or marketing channel will efficiently utilize this Creative Brief in order to increase the effectiveness and connection of each of the channels and deliverables to the brand and overall marketing strategy. We've succesfully engaged many Vancouver branding projects and treat each client or project - no matter how big or small - with the same creative strategy. It allows for uniformity in the different communication contact points, which lead to increased results and greater recognition from the targeted audience groups. This method ensures lower project costs through efficient project management. Through our in-house production facilities, we ensure that the finished deliverable looks and works as intended.

Experience Design
Our Vancouver graphic design facilites is an integrated workplace environment. From market level conception to the final delivered product, user experience and higher level marketing objectives guide our Vancouver graphic design team throughout the entire process. A creative concept is derived from strategic marketing and brand based decisions, audience groups and intended emotional responses. A single composition must flow from one message to another, serve an underlining purpose and leave the recipient with and experience unlike any other. A fresh perspective, inspiration and understanding are some of the key ingredients that drives innovation and develops impressions that last. Some key creative and design elements considered;

  • Balance and the concept of visual equalibrium
  • Proportion in size and weight
  • Movement and rhythm of the various elements
  • The focal point and emphasis
  • The harmony, consistency and unity of the complete composition

 

Fig 1. Synergy Visuals Project Methodology

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A division of Epic Point

701 - 318 Homer St.   |   Vancouver, BC Can. V6B 2V2   |   Main: +1 604.454.0604   |   Production Shop: +1 604.454.0603   |   email