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Well
planned brand and communications strategies, audience
factors, message themes and focused objectives produce
result-driven designs. We're a Vancouver graphic design
company that offers result driven products through market
planning and in-house
production capabilities.
The
Creative Brief
- A first step to success
Unlike other Vancouver graphic design
company's and freelance designers, we start every project
from a marketing perspective. We then conceptualize
the solution using a Creative Brief - derived
as a result of this first market discovering and strategizing
step.
Each future deliverable or marketing channel will efficiently
utilize this Creative Brief in order to increase the
effectiveness and connection of each of the channels
and deliverables to the brand and overall marketing
strategy. We've
succesfully engaged many Vancouver branding projects
and treat each client or project - no matter how big
or small - with the same creative strategy. It
allows for uniformity in the different communication
contact points, which lead to increased results and
greater recognition from the targeted audience groups.
This method ensures lower project costs through efficient
project management. Through our in-house
production facilities, we ensure that the finished
deliverable looks and works as intended.

Experience
Design
Our Vancouver graphic design facilites is an integrated
workplace environment. From market level conception
to the final delivered product, user experience and
higher level marketing objectives guide our Vancouver
graphic design team throughout the entire process. A
creative concept is derived from strategic marketing
and brand based decisions, audience groups and intended
emotional responses. A single composition must flow
from one message to another, serve an underlining purpose
and leave the recipient with and experience unlike any
other. A fresh perspective, inspiration and understanding
are some of the key ingredients that drives innovation
and develops impressions that last. Some key creative
and design elements considered;
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Balance and the concept of visual equalibrium
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Proportion in size and weight
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Movement and rhythm of the various elements
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The focal point and emphasis
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The harmony, consistency and unity of the complete
composition
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