Phase 0 | Discovery / Planning
Establish the parameters of the project, basic requirements gathering suitable for the next phase's plan and cost estimation. This is a recursive phase injected between each of the subsequent phases as necessary. By using the Project Plan, we are able to accurately define the scope of the engagement, quantify the analysis, detail the requirements, plan accordingly and estimate each follow-on phase more precisely. This effectively reduces undue financial exposure for our clients and keeps the direction of the strategy and creative deliverables in tight control.

Phase 1 | Strategy (Marketing)
To discover and define the current marketplace situation, company and business objectives and brand characteristics. From here we create an execution strategy and develop a Creative Brief. The Creative Brief is a brand foundation document used to guide and enhance our abilities to facilitate the proceeding concept phase.

Phase 2 | Concept (Design)
This is where the content and design elements are creatively brought together. We consider that each future marketing channel or deliverable will efficiently utilize the Creative Brief in order to increase the effectiveness and connection of each of the channels and deliverables to the brand and overall marketing strategy.

Phase 3 | Development (Production)
This phase executes on the developed strategy as created in the previous phases. Complete project management from conception to delivery and in-house production methods ensure control over the entire projects direction, quality, consistency, timing and overall pricing.

Phase 4 | Assessment
Continuous evaluation of the project at every stage ensures a well-planned and successfully executed conclusion. Established measurement techniques and project feedback is considered in order to enhance future results.