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We
have some of the most talented Vancouver web designers
working with us. In Vancouver web designers are everywhere,
the difference how we build a site is we start from
a marketing point of view
- we have to consider the broad range of users, the
large amounts of content and the final projects' role
in relation to the entire marketing plan. There are
three distinct steps to developing a successful projects,
usability, design and development.
Usability
- we make sure your website will work
Our Vancouver web design team starts with marketing
professionals analyzing the usability for information
design. This affects how distinct and different user
groups can find the information they are looking for.
Human interface principals are used to structure information
and develop a wireframed sitemap. Here are some considerations;
- Website
should speak to and meet the needs of various user
groups simultaneously.
- Users
should effectively and efficiently complete what they
have set out to do on your site.
- Users
should know where to click / read within 5 sec.
- Should
be two mouse clicks to the information users are looking
for.
- Each
page should download immediately.
- Home
page should fit entirely on most common screen sizes.
Design
Given the different user groups, marketing objectives
and your corporate brand strategy, the visual design
and layout will contribute significantly to the overall
effectiveness of your site.
- Should
speak to each distinct user group.
-
Should carry the same brand identity as your other
marketing communication materials.
- Should
work in sync with online marketing and other communications
initiatives.
Development & Online Marketing
Once our Vancouver web designers create the
site plan and determine the creative direction, the
build or development phase is entered. We build websites
to allow for maximum online marketability. The following
online marketing features can be incorporated into the
development stage;
- Metatags
and keywords, site optimization
- Online
marketing, search engine rankings
- Java
script, flash, etc.
- Backend
databases
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Administrative functions
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E-commerce & online ordering
-
Client log-in functions
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Customized solutions
Sample
Sites
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